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Fashion meets tech: P.E.I. brothers launch jackets infused with augmented reality

CHARLOTTETOWN, P.E.I. — Two brothers who run their own clothing brand in P.E.I. have recently introduced a unique collection that merges technology and fashion.

Chrysler and Chester Hewlett, founders of Created Unbound, have unveiled their latest line featuring minimalistic-style jackets enhanced with augmented reality – a term to describe technology that combines the real world and computer-generated content.

These jackets feature a large art piece on the back, which Chester designed himself. When people scan the back using an app called Artivive, they can see on their phone animations come to life, accentuating the artwork. And they can make a short video out of it.

Chester, who handles the brand’s creative direction, said he wanted to create something more than just a cool jacket with a cool picture on it.  


“We just wanted to take it to the next level, where we create something interactive that can spring up conversation, and then help people stand out.” – Chester Hewlett, Created Unbound co-owner


“We just wanted to take it to the next level, where we create something interactive that can spring up conversation, and then help people stand out,” Chester told SaltWire in an interview Aug. 15.

The UPEI graduate, however, didn’t originally plan to do design and artistic work when he came to P.E.I. in 2017.

Chester Hewlett is the co-owner of Created Unbound and is in charge of the brand’s creative and artistic direction. - Thinh Nguyen/SaltWire
Chester Hewlett is the co-owner of Created Unbound and is in charge of the brand’s creative and artistic direction. – Thinh Nguyen/SaltWire

Positive messages  

Chester is working as a biochemist while his younger brother, Chrysler, is in his last year studying computer science. 

Chrysler said he and his brother have always been into the STEM fields, but they have also had a creative side.  

Growing up in Ghana, they were influenced by their mother’s job as a fashion designer and their father’s background in engineering. In 2021, the brothers decided to start their own clothing brand.  

“When COVID happened and we saw how everything around the world is going and how people could easily lose their jobs,” said the UPEI student. “We decided maybe we should also use our artistic abilities to create something for ourselves and inspire other people to do the same.” 

Chrysler, left, and Chester Hewlett showcase the jacket featured in Created Unbound’s newest collection, which is their fifth one since launching the brand back in 2021. - Thinh Nguyen/SaltWire
Chrysler, left, and Chester Hewlett showcase the jacket featured in Created Unbound’s newest collection, which is their fifth one since launching the brand back in 2021. – Thinh Nguyen/SaltWire

This new collection is their fifth one. In developing the art for this line, Chester said he had to teach himself how to create AR animations that can interact with the artwork on the jacket’s back.  

He also spent a lot of time experimenting and making sure the animations matched the artwork’s dimensions in real life and also ensuring the Artivive app can pick up the art in different lighting conditions or when people are moving.  

“I do go through a lot of test runs, all that kind of stuff,” Chester said. “I’m able to do it now a bit easier because I’ve learned how to do it. But then to say that anyone could just get up, it’s difficult.”  

It’s not just the AR magic that makes these jackets stand out; it’s also the art itself, he said.  

“If you look at the picture, it shows someone that’s going through the cracks, but then at the same time, there’s like, beautiful flowers and things blooming out of those cracks,” Chester said. “And just to show that … even though the perception is, you know, bad things happen to me, a lot of good things can spring forth from that.”  

At the bottom, a quote reads, “Made of all the things the world could not take from me.”  

Chrysler said that line captures what their brand’s about – spreading positive messages with each collection.  

“The world is a harsh place, and it tries to take things from you. But the things that it can’t – like your resilience, your grit, your fearlessness – that’s what you’re made of,” he said. “It ties into the central theme of the brand, you know, being unbound.”  

Looking forward 

The brothers said running the business came with its fair share of hurdles.  

Chester’s working full time while Chrysler is busy with his final year and also has a job on the side. They’re juggling all that alongside the brand.

Chrysler, left, and Chester Hewlett, discuss the design of the jacket from Created Unbound's <a href=newest collection. – Thinh Nguyen/SaltWire” data-enhance=”true” src=”https://www.saltwire.com/image/media/photologue/photos/2023/8/24/merlin-568455-PE-17082023-AR-art-clothing-TN-4.jpg?cs=srgb&fit=clip&h=700&w=847&auto=compress%2Cformat%2Cenhance” srcset=”https://www.saltwire.com/image/media/photologue/photos/2023/8/24/merlin-568455-PE-17082023-AR-art-clothing-TN-4.jpg?fit=clip&h=700&w=847&auto=compress,https://www.saltwire.com/https://www.saltwire.com/format,https://www.saltwire.com/enhance 847w, https://www.saltwire.com/image/media/photologue/photos/2023/8/24/merlin-568455-PE-17082023-AR-art-clothing-TN-4.jpg?fit=clip&h=1400&w=1694&auto=compress,https://www.saltwire.com/https://www.saltwire.com/format,https://www.saltwire.com/enhance 1694w”/>
Chrysler, left, and Chester Hewlett, discuss the design of the jacket from Created Unbound’s newest collection. – Thinh Nguyen/SaltWire

“The time sacrifice – you sacrifice relationships, time with friends and family, time to do the things like your personal hobbies and everything, all with the vision of creating this future for yourself and trying to make it succeed, and also inspire people, because, at the end of the day, that’s what keeps me going,” Chrysler said.  

“I know that I’m putting my effort into something that’s genuinely helping people. And we’ve had so much feedback from people who’ve seen our pieces, and they’re like ‘Oh my God, this speaks to my soul. This is exactly what I was feeling.’ They absolutely cherished the pieces.”  

Since launching, the brand’s been primarily serving customers in Canada, but Chrysler said they have got buyers from the U.S., and as far as Australia and New Zealand.  

The brothers plan to grow the brand more while keeping their hands on the design and creative process. And the core message will not change, Chrysler said.  

“We really want to show people how to be unbound, to be creative.”


Thinh Nguyen is a business reporter with SaltWire in Prince Edward Island. He can be reached by email at [email protected] and followed on X @thinhnguyen4291.

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