KING OF PRUSSIA — The Valley Forge Tourism & Convention Board, or VFTCB, announced a new installation that celebrates the variety of things to do in Montgomery County at the region’s premier shopping destination, King of Prussia Mall. The large-scale display, which is located on level 1 of The Court across from Macy’s, highlights a Black-owned company in the Valley Forge area, Jeantrix. It went on display in late April through and will continue through the end of 2023.
“We are thrilled to continue to partner with the best mall in the country – King of Prussia Mall – to celebrate the variety of things to do in Montgomery County, PA,” said Rachel Riley, VFTCB’s associate vice president of communications. “This installation is an important element of our Arts Montco brand, and a wonderful way to provide exposure for incredibly talented artists with the mall’s high foot traffic.”
Jeantrix is a Philadelphia-based fashion and art brand that caters to pop-art enthusiasts around the world. Their objective is to inspire the masses by creating and combining fashion, art, and film fueled by a message of positivity.
Starting with just one pair of customized sneakers in 2004, the brand was created two years later by best friends, Deric Crawley and Muhammad Abdul-Basit (AKA Nyce and Homm). Over the years, Jeantrix naturally evolved to encompass a broader range of art including, one-of-kind luxury apparel, canvases, sculptures, fashion films, customization events, and art installations.
Jeantrix is best known for its eccentric clothing which has been featured on media outlets such as Vogue, Elle Magazine, The Source, US Weekly, The LA Times, BET, and MTV. They’ve also had the honor of collaborating with celebrities such as Beyonce, Janet Jackson, Blue Ivy, Alicia Keys, Keke Palmer, and Missy Elliot, and fashion titans Saks Fifth Avenue, Neiman Marcus, Dr. Marten’s footwear, MCM, and Patricia Field.
The wall is part of the VFTCB’s ongoing Arts Montco initiative, which highlights the county’s more than 200 arts and entertainment venues, attractions, and galleries. The arts and culture sector represents $100 million in positive economic impact for Montgomery County, not to mention hundreds, if not thousands, of jobs.
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