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Tag: alcaraz

PARIS – Fresh off his victory at Wimbledon, tennis player Carlo Alcaraz is serving up his first campaign world-number-one-tennis-player-carlos-alcaraz-brand-ambassador-1235715136/” data-ylk=”slk:as a Louis Vuitton ambassador;elm:context_link;itc:0″ class=”link “as a Louis Vuitton ambassador.

Breaking Friday on Vuitton’s digital channels, the campaign sees the Spanish wunderkind in athletic poses — here a serve, there a forehand follow-through — while wearing tailored clothing and evening attire.

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It’s an opportunity for the French luxury brand to speak to a sports-loving audience — and to remind consumers that its fashion offer extends to timeless business wear, modern tailoring and tuxedos, some with tonal jacquard thistle motifs.

The majority of fashion brands highlight runway designs in advertising campaigns, while Vuitton communicates on an array of product lines. This time its more formal men’s wardrobe for spring-summer 2024 gets the spotlight.

Photographer Dan Jackson captured Alcaraz at the Hôtel de Maisons, the 18th-century mansion on the Rue de l’Université in Paris that the late designer Karl Lagerfeld called home for more than 30 years.

A 21-page look book, dispatched with the press release about the Alcaraz campaign, depicts models in the same Rococo rooms as Alcaraz, but captured by photographer Thomas Lohr in static poses, and toting a range of leather goods, including portfolios, briefcases and backpacks.

“As an athlete, it is not every day we get to dress up, but there are special occasions and it feels good to show up looking and feeling great,” Alcaraz told WWD. “I think as I have grown up, I definitely have more appreciation for a well-tailored suit.”

The sportsman called working with a brand like Vuitton a “dream come true,” with the Jackson photo shoot a highlight so far.

Carlos Alcaraz strikes an athletic pose in the new <a href="https://wwd.com/fashion-news/fashion-trends/mens-fall-2023-trends-1235778919/" rel="nofollow noopener" target="_blank" data-ylk="slk:Louis Vuitton;elm:context_link;itc:0" class="link ">Louis Vuitton</a> campaign.
Carlos Alcaraz strikes an athletic pose in the new Louis Vuitton campaign.

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