MANILA, Philippines — As a well-followed local celebrity, Fashion Week constant and a socialite hailing from the prominent Ongpauco family of Barrio Fiesta fame, Heart Evangelista seems to be the kind of girl who could buy everything she wants – and as endorser of e-commerce site Zalora, as someone who can add to cart anything she likes and check them out without looking at the price.
But all these are misconception, Heart said at a recent media launch that witnessed her contract renewal with the online shopping portal.
“In terms of clothes, it would be something that I know would be buildable, in the sense that you can mix, match with other items that you have. So even if you say 10 years from now, magagamit mo pa rin ‘tong leather jacket na ‘to, if your answer is ‘yes,’ then I would get it,” she said, dispelling myths that she, as an “artista,” tends to treat clothes as disposable.
Contrary to public opinion, she said she only buys branded and designer stuff not just for everyday OOTD (outfit of the day) but for its future value as a probable investment.
“If it’s something that’s like a trend, then no. If it’s something that’s couture, can be, because for me that’s an art piece that I can eventually showcase in a museum or something like when you usually buy couture dresses, the fashion house sometimes borrows the dress and they’ll like have an exhibit that would go for charity.”
She attested that she doesn’t just go on a shopping spree on a whim: “So, there would always be a reason for me behind each purchase that I have.”
“It would have to be something that would have value, like in jewelry or the bags, you only get the best. If you