The 2023-24 Premier League season brings with it a whole host of new kits from all 20 teams for fans to run the rule over.
Home, away and (for most clubs, but not all) third alternate jerseys have been unleashed upon expectant fans who are hoping that their team won’t be the wearer of this season’s worst design disaster.
Clubs have drawn from a diverse range of influences for their designs: from historic kits and colours to street maps and stadium architecture, and from bubbles to bees’ wings.
While there is still everything left to play for on the pitch this season, by the time the season kicks off we can at least decide which Premier League teams are the winners in the style stakes and which deserve the drop for their fashion faux pas.
Each club’s combined output of jerseys is ranked from 20-1, but with several kits still to be released those positions could yet change — for better or worse.
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20. Fulham (Adidas)
Home: At first glance it looks like Fulham have been palmed off with a fairly plain template here, but the contrasting coloured stripes on the shoulders are a subtly distinctive innovation from Adidas.
Away: Bright pink. VERY bright pink. The club are calling it “shock pink,” which they say is based “on the popularity of Fulham’s training wear from recent seasons.” We’ll take their word for it.
Third: Flipping the away palette, Fulham’s third kit is black with contrasting light pink piping and a hexagonal print that resembles the classic tessellating football panel design of yesteryear. Hardly scintillating, but the best of the bunch for the Cottagers.
19. Brighton & Hove Albion (Nike)
Home: Brighton’s new home kit is — surprise, surprise — a basic blue-and-white-striped