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Last week, Art Basel Miami Beach kicked off in what turned out to be a cloudy weekend in Miami. While partygoers came to see the art—over 10 art fairs accompany the main art fair at Miami’s convention center—in recent years, this week-long winter event has become a spectacle for brands.

Since the art world has descended upon Miami over the past 20 years, it has grown into a branding exercise for fashion and beauty brands, as well as alcohol brands.

For the fashion-forward crowd, here were the fashion highlights.

The Fendi Casa in the Miami Design District invited guests to pop by for a glass of champagne while showcasing their latest Fendi Casa collection. It also included a look at the Miami edition of the Peekasit special, inspired by the iconic Peekaboo handbag.

Marni hosted a pop up event at an upscale shopping destination called the Curio at Faena Bazaar. With artist Victor Valverde, who personalized Marni wallets for guests, visitors were invited to peruse all three floors of the luxury mini-mall type tower of fashion, which sells clothing from well-known fashion brands like Versace, alongside up and coming brands you need to discover. Notable attendees included Rich the Kid, Nicky Jam, Goldie Heart, and more.

W Hotels Teamed with Senza Fine and Tuleste Factory for Creative Crossroads, a one-night event celebrating art, music, and the culinary arts at W South Beach (specifically, a three-story mini house on the property). The event saw Diplo, Carlita, Mia Moretti and Satu, among others, attend. It started with a casual, backyard discussion led by Paper magazine editor Justin Moran, who chatted up artists and

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