Fashion is a major part of the television production and is essential to the visual language of shows.
Good costume design can help with world and character building. How a character dresses throughout a series indicates their personality and state of mind, while changes in their wardrobes throughout a show’s run can represent the character’s development.
The first season of HBO’s Euphoria is a great example of using costume design to show a character’s state of mind.
Heidi Bivens, the costume designer for Euphoria, changed the colour palette of Jules’ wardrobe to represent Jules’ journey in redefining femininity’s meaning to her. Beginning with stereotypically girlish silhouettes and a bright pastel coloured palette, Jules’ wardrobe eventually shifted into bolder blues and oranges as her identity and perception of womanhood shifted.
This creative use of colour tells the story of Jules’ identity as a trans woman better than Sam Levinson ever could. While his writing faltered as Euphoria went on, the strong costume design filled in the blanks of Levinson’s writing as Jules establishes her own definition of what it means to be a woman.
Stellar visuals like these maintained audience interest in the show, which is now looking ahead to its third season.
Though television is increasing focus on fashion and costuming, some shows are veering away from earnest representations of characters through fashion creating superficially stylish characters for aesthetic purposes.
Riverdale is a chief example of great fashion being wasted on poor storytelling. At first, Riverdale seemed to have fascinating outfits for its characters. Each character was assigned a distinct style and colour palette that made thems tand out among the more plainly dressed extras.
In the Archie comics, Jughead Jones wears a paper crown on his head, an accessory carried over from the ‘50s. To fit the modern setting
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