The movie sizzle says “She’s everything. He’s just Ken.” And it’s also true that ‘she’ is everywhere.
In fact the marketing sizzle supporting the release may help to double the takings. Low end of predictions from the film industry suggested the film could be grossing $55 million on its opening weekend, but new projections show it’s likely to make an impressive $93 million, according to Matthew Belloni ofPuck News.
From the brilliant pink movie tour for which Margot Robbie (playing Barbie) has been styled to perfection by Andrew Mukamal and in wearing Valentino, Prada, Schiaparelli Haute Couture and vintage Chanel to emulate iconic Barbie doll outfits, through to pop-up events and merchandising – you can not miss that the movie countdown is on. With perfect timing for the school summer holidays, the Barbie Movie is out on July 21.
MAT , in partnership with Warner Bros. Pictures, has created a range of teasers and downloaded with individual character poster campaigns, a Barbie selfie generator and TikTok lens extension and, of course, an official Twitter emoji.
The latest Barbie teaser welcomes fans everywhere to Barbie Land, giving viewers a peek into the world of Barbie through the lens of renowned director Greta Gerwig and the on-screen power of a star-studded cast.
The merchandise machine is at full pace too with a range of collaborations and limited collection products including a collection from aspirational childrenswear brand, Tutu Du Monde.