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CHARLOTTETOWN, P.E.I. — Two brothers who run their own clothing brand in P.E.I. have recently introduced a unique collection that merges technology and fashion.

Chrysler and Chester Hewlett, founders of Created Unbound, have unveiled their latest line featuring minimalistic-style jackets enhanced with augmented reality – a term to describe technology that combines the real world and computer-generated content.

These jackets feature a large art piece on the back, which Chester designed himself. When people scan the back using an app called Artivive, they can see on their phone animations come to life, accentuating the artwork. And they can make a short video out of it.

Chester, who handles the brand’s creative direction, said he wanted to create something more than just a cool jacket with a cool picture on it.  


“We just wanted to take it to the next level, where we create something interactive that can spring up conversation, and then help people stand out.” – Chester Hewlett, Created Unbound co-owner


“We just wanted to take it to the next level, where we create something interactive that can spring up conversation, and then help people stand out,” Chester told SaltWire in an interview Aug. 15.

The UPEI graduate, however, didn’t originally plan to do design and artistic work when he came to P.E.I. in 2017.

Chester Hewlett is the co-owner of Created Unbound and is in charge of the brand’s creative and artistic direction. - Thinh Nguyen/SaltWire
Chester Hewlett is the co-owner of Created Unbound and is in charge of the brand’s creative and artistic direction. – Thinh Nguyen/SaltWire

Positive messages  

Chester is working as a biochemist while his younger brother, Chrysler, is in his last year studying computer science. 

Chrysler said he and his brother have always been into the STEM fields, but they have also had a creative side.  

Growing up in Ghana, they were influenced by their mother’s job as a fashion designer and their

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