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SIOUX FALLS, S.D. (KELO) — Sometimes, the art in Sturgis is worn on clothing. Sometimes, it’s worn on the skin.

Rosini Gypsy Tattooing in Sturgis does permanent tattoos for the annual attendees at the Sturgis Motorcycle Rally.

The most popular tattoos this year are American Flags and the Harley-Davidson bar and shield, said Cherokee Chuck Shaffer.

The business operates year-round in Sturgis but the rally definitely increases the workload, Shaffer said.

“There are three of us in here year-round. We (get) seven more artists for the rally,” Shaffer said. “So there is 10 of us here. We are open from 10 a.m. to midnight, so that makes for a long day.”

Donovan Waheed of American Iron Outfitters said the business plans about a year in advance for the rally. The business has four temporary sites throughout Sturgis during the rally.

“A lot comes down to what year it is, what anniversary it is,” Waheed said.

“The majority of the stuff we do is dated,” Waheed said of clothing designs. The most popular color?

“It always has, and always will be, black,” Waheed said.

But, comfort colors, which tend to be lighter shades of certain primary colors are also popular.

“These days were are doing a lot of acid washed comfort colors,” Waheed said.

The business did a test market for an embroidery line of Sturgis wear last year, he said. The line was expanded this year.

Waheed said he and several others in the American Iron will discuss designs and patterns. They provide those ideas to a designer(s). “We pick from what the artist(s) presents us,” Waheed said.

“Everything comes in cycles,” Waheed said of clothing and design patterns that are popular.

The 10 artists with Rosini Gypsy have different specialties.

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