Tag: wearing vintage

When 28-year-old Kayla Trivieri posted a TikTok in early January, she didn’t expect to start a movement.

“Clean girl is out, mob wife era is in … we’re wearing vintage furs all winter,” she said in her voiceover. “We’re already seeing the cheetah prints, the sparkle, the glitz, the glam, the fur, the big hair,” she continued over photos of Adriana La Cerva and Carmela Soprano, characters from HBO’s The Sopranos.

Trivieri had older Italian women (including her grandmother) in mind when she made the video. But the “mob wife aesthetic” also refers to the glamorous and ostentatious style of female characters in popular mafia movies and TV shows. The look is characterized by form-fitting dresses, leather, fur coats, big sunglasses and flashy gold jewelry.

Trivieri’s 26-second video, filmed in her New York City apartment, now has 1.7 million views. Her audio has been used in more than 2,200 other videos at the time of publishing. The trend skyrocketed in Google searches, appearing across social media and in magazines, going viral within days.

Some believe the trend appropriates Italian culture or glorifies the criminal lifestyle of the mafia. But others have a problem with the outfits themselves — specifically those vintage furs Trivieri mentioned in her TikTok.

Wearing vintage fur has been a controversial topic for decades. The consensus among the public, policy makers and even many major fashion houses seems to be that new fur is unethical and a line many won’t cross. But that line gets blurry for vintage.

A rising demand for vintage

Interest in vintage fur has nearly doubled compared to December 2020, according to data from Google Trends. Meanwhile, the Google search cycle for “fur coat” has remained pretty consistent for the last three years. So why are more people turning to

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