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Tag: western cowgirl


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Tighten your bootstraps and hang on to your hat — there’s a new aesthetic in town this summer, and it’s fixin’ to be just as big as the Barbiecore“Vanilla Girl,” and Balletcore trends. So give a hearty howdy to “Coastal Cowgirl,” the country-inspired TikTok viral look that lives rent-free on your FYP. Adding a beachy twist to the classic cowboy attire, the aesthetic borrows chic style elements from the Coastal Grandma trend of last summer, taking southern fashion to a whole new level. And if the #coastalcowgirl tag’s over 90 million views are indicative, the “Giddy-up gal” get-ups are here to stay. So how does one truly get the “Coastal Cowgirl” look anyway?

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Though the name might suggest it, you don’t have to live on the coast, work as a ranch hand, or ride a horse to partake in the look. The popularization of the trend began during the New York Fashion Week Spring/Summer 2023 showings. Molly Goddard featured her signature flowy dresses with statement-toed cowboy boots, while Ralph Lauren used cowboy hats as a key styling element. Off the runway, the trend is all about mixing traditional southern Americana staples like denim, button-down shirts, and flannel with romantic details like eyelets, lace, and florals. To add the “Coast” in “Coastal Cowgirl,” pair Western staples with light and gauzy pieces in earthy shades of white, cream, pink, nude, and ivory. Finish the look with beachy, beaded puka necklaces and freshwater pearl earrings, or take a page from Western style with chunky turquoise bracelets and rings. 

Need celebrity inspiration? Look to Kendall Jenner’s iconic beachwear set, Pamela Anderson’s (A.K.A the OG “Coastal Cowgirl”)

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