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It won’t take much scrolling of your FYP to spot TikTok’s latest obsession, the coastal cowgirl aesthetic. Like the Coastal Grandmother and Cottagecore trends before it, the viral trend has already begun spreading beyond the fashion realm into home decor, hair, fragrance, food, and even music. And with over 7.5 billion views already, there will be no escaping its breezy linen dresses, faded denim, and Western accessories when summer rolls around.
As the name suggests, the coastal cowgirl aesthetic is a mashup of beachwear and Westernwear. It’s defined by a color palette of white, tan, washed-out blues, and summery fabrics like linen, lace, cotton, and lived-in denim. The ultimate coastal cowgirl outfit: a flirty linen sundress and fashion-forward cowboy boots. Inside a coastal cowgirl’s closet, you’ll find a plethora of picnic-worthy dresses, Western boots, easy-going graphic tees, and oversized button-ups stolen from her Coastal Grandmother’s closet.
The beauty of the coastal cowgirl fashion trend is how easily it can be adopted— and adapted to your personal style. There’s no rule saying there must be a perfect balance between the two influences, so feel free to lean more into the Southern Belle or SoCal surfer side if it suits you better. Below, we’ve got all the clothing, shoes, and accessories you’ll need to make the trend your own.
Check out Firstfinds to shop more of TikTok’s favorite fashion trends, from coastal cowgirl to Barbiecore and beyond.
Denim Long Skirt
It’s hard not to love the coastal cowgirl trend, especially when it looks as cool as this denim maxi skirt. Style it just as you would your favorite pair of jeans.
Twist and Shout Vegan Suede Shacket
Much to Daisy Jones‘ delight, fringe trim is all the rage this season. Style this twirl-worthy suede jacket as a summery version of your go-to leather jacket.
Western Cow-Print Belt
If cowboy boots and hats feel too literal for your tastes, a Western belt like this fashion-forward cow-print number makes for the ideal alternative.
Cowboy Baseball Hat
This cheeky “cowboy hat” is the perfect example of how the TikTok coastal cowgirl trend draws inspiration from the easy-going style of SoCal surfer girls.
Annie Boots
It only takes one item to instantly bring the coastal cowgirl aesthetic into your closet: a pair of chic white cowboy boots.
‘This Ain’t My First Rodeo’ Oversized Tee
Prove you know your way around TikTok fashion trends by swapping your basic white tee for this rodeo-themed graphic tee when summer comes calling.
Wanderer 622 High-Rise Flare Jeans
When it comes to denim, lean into 70s-inspired flare-leg cuts and lived-in light washes. These flattering Wrangler jeans will never lead you astray.
Deana Smocked Top
Crisp cotton poplin fabric and a classic gingham print give this smocked, puff-sleeve blouse a seaside picnic vibe. P.S. there’s a midi dress version too.
Marina Packable Hat
Let your inner cowgirl run wild by topping your typical tee-and-jeans and summer dresses with a festival-ready woven straw hat. While it’s totally cool to wear a literal cowboy hat, you can also go a bit more subtle with a wide-brim hat instead.
Stretch Denim Vest
These days, everyone on TikTok is wearing fitted vests as tops— including coastal cowgirls, who prefer theirs in denim.
Shania ‘Boots Been Under’ Tee
Instead of typical bands tees, TikTok’s coolest coastal cowgirls wear country music merch from fashion icons like Shania Twain and Dolly Parton.
Smocked Gingham Bikini Set
With smocked panels, removable straps and a surprising amount of bust support, this gingham-print swimsuit stands out amongst the sea of boring triangle bikinis.
Dorsey Western Shirt
As the weather heats up, give your regular denim jacket the boot, and try a loose, breathable chambray shirt with Western detailing instead.
Ana Cow-Print Top-Handle Bag
Even the streetwear crowd is getting in on TikTok’s coastal cowgirl trend with Western accessories like this cow print-inspired It-bag from the Brooklyn-based, Latinx label LUAR.
Evianna Linen Dress
The ultimate coastal cowgirl outfit for summer: a light, airy linen dress and cowboy boots. With dainty lace trim and ruffled puff sleeves, this floral Reformation mini dress feels equal parts country and coquette.
Olivia Chambray Espadrille Wedges
These denim espadrilles prove that Western boots aren’t the only footwear option for coastal cowgirls. Plus, the wedge heel makes them super walkable!
The Linen Relaxed Shirt
Styled with jean shorts and Western boots, this airy linen button-up looks like something you stole out of your Coastal Grandmother’s closet.
Lucky Horseshoe Charm Necklace
Meet your new good luck charm: this dainty little horseshoe necklace you’ll keep on all summer long.
Tye Mini Dress
No coastal cowgirl’s closet is complete without a flirty babydoll dress or two either. Pair this floral-print option with cowboy boots for an easy summer outfit that looks effortlessly chic.
Crochet Tote
You’ll look beach-bound with this intricately crocheted tote bag tossed over your arm, even if you’re just running errands or heading to class.
Bandana-Print Satin Scarves
With earthy hues and an understated bandana print, these versatile square scarves add a coastal cowgirl touch to any basic tee and jeans. Tie them around your neck, as a headscarf or around your bag handle to look rodeo-ready in a flash.
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